Participant Info

First Name
Last Name
New Zealand
Massey University
New Zealand politics, election campaigning, media bias, visual bias, political communication, political marketing, leadership image, political advertising, voter advice applications, design and democracy
Media Contact

Personal Info

About Me

Claire Robinson (@spinprofessoris Professor of Communication Design, Pro Vice-Chancellor of Massey University’s internationally ranked College of Creative Arts, a member of Massey University’s Senior Leadership Team and a Ministerial appointee on the Callaghan Innovation Stakeholder Advisory Group. She is also a political scientist, political commentator and graphic designer. In 2015 Claire was a finalist in the Fairfax/Westpac Women of Influence Awards in the Arts and Culture category. Claire’s areas of research expertise include the visual communication of political messages, political advertising and marketing, leadership image, media bias, and election campaigning. Claire has worked in the New Zealand Ministry of Foreign Affairs and Trade as Director of Public Diplomacy and Outreach (2009) and as a Foreign Service Officer (1985-90). She worked as (departmental) Private Secretary (Women’s Affairs) for the Rt Hon. Jenny Shipley in 1991.

Claire is one of the leaders of the Design + Democracy Project, a Massey University research unit exploring the role that design can play in advancing 21st century citizenship. Working in partnership with industry, government, and the social sector the project uses design and technology to engage young people with the political process. The Design + Democracy Project was responsible for producing the hugely popular and award winning youth voter advice applications On the Fence and Ask Away during the 2014 New Zealand general election campaign. In 2016 the project is focused on improving youth voter turnout at local body elections in New Zealand through the platform VoteLocal.

Recent Publications
Media Coverage
Country Focus
New Zealand

Research Areas

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