Participant Info

First Name
Last Name
United States
University of Central Florida
City branding Place branding Social media Government communications
Media Contact

Personal Info

About Me

Place branding and marketing

Government social media

Administrative theory

Recent Publications

Zavattaro, S.M. & Bryer, T.A. (Forthcoming 2016). Social media and government: Theory and Practice. CRC Press (edited volume)

Zavattaro, S.M. & Daspit, J.J. (Forthcoming). A grounded theoretical approach to understanding innovation in destination marketing organizations. Journal of Vacation Marketing.


Zavattaro, S.M. (Forthcoming). Exploring managerial perceptions of place brand associations in the U.S. Deep South. International Journal of Culture, Tourism, and Hospitality Research.

Zavattaro, S.M. (2015). Place brand identity: An exploratory analysis of three Deep South states. International Journal of Organization Theory and Behavior, 18(4), 405-431.

Zavattaro, S.M. & Adams, F.G. (Forthcoming). Bridging the gap: An exploration of how DMO managers use education to overcome challenges. Urban Studies. DOI: 10.1177/0042098014568069

Zavattaro, S.M., French, P.E. & Mohanty, S. (2015). A sentiment analysis of U.S. local government tweets:  The Connection between tone and citizen involvement. Government Information Quarterly, 32(3), 333-341.

Media Coverage
Country Focus
United States cities

Research Areas

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