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Louisiana State University
Gender, Elections, Voting, Campaigns, Political Psychology, Political Communication, Experimental Methodology, 2016 elections, female candidates, stereotypes, women in politics
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About Me

My research identifies how and when voters use gender stereotypes to evaluate female politicians. In particular, I examine when gender stereotypes can have a negative or a positive effect on electoral support for female candidates. My current research identifies how campaign communication, including televised ads, campaign websites, and news articles, conveys information about candidates that can confirm or counter feminine stereotypes. Overall, my research finds that voter reliance on feminine stereotypes is highly conditional. Factors affecting how and when voters use feminine stereotypes include the extent to which voters have information about a particular female politician that aligns with feminine stereotypes, the type of election at stake, and the candidate’s partisanship. My work is published, or forthcoming, in Political Psychology, Political Behavior, and Politics, Groups, and Identities among other journals.

Recent Publications

Nichole M. Bauer.The Effects of Counterstereotypic Gender Strategies on Candidate Evaluations.” (forthcoming). Political Psychology. 

Nichole M. Bauer, Laurel Harbridge Yong, and Yanna Krupnikov .Who is Punished? Conditions Affecting Voter Evaluations of Legislators Who Do Not Compromise.” (forthcoming). Political Behavior. 

Yanna Krupnikov, Spencer Piston, and Nichole M. Bauer. “Saving Face: Identifying Voter Responses to Black and Female Candidates.” (2016). Political Psychology. 

Nichole M. Bauer. “Emotional, Sensitive, and Unfit for Office?  Gender Stereotype Activation and Support for Female Candidates.” (2015). Political Psychology.

Nichole M. Bauer. “Who Stereotypes Female Candidates? Identifying Individual Differences in Feminine Stereotype Reliance.” (2015). Politics, Groups, and Identities.

Media Coverage

Recent post in the Washington Post’s Monkey Cage blog: Here’s what the research tells us about whether sexism is hurting Hillary Clinton’s prospects

Research Coverage in Pacific Standard.

Coverage of research in Psychology Today.


Country Focus

Research Areas

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