Erika Franklin Fowler (Ph.D., University of Wisconsin - Madison) is Associate Professor of Government at Wesleyan University where she directs the Wesleyan Media Project, which tracks and analyzes all political and health insurance ads aired on broadcast television in real-time. Fowler specializes in political communication – local media and advertising in particular – and her work on local messaging on politics and policy has been published in political science, communication, law/policy, and medical journals. She is also co-author of Political Advertising in the United States.
Elections, Election Administration, and Voting Behavior
Health Politics and Policy
Health Insurance Advertising
Politicization Of Science
A comprehensive overview of political advertising in the United States, written by the co-directors of the Wesleyan Media Project, covering how advertising is created, tested, and targeted along with what is known about the content and effect of advertising in elections.
Interview in "Big Sky, Big Money" Investigative Documentary
Interview on "All Things Considered"
Interview about 2016 presidential advertising
The Monkey Cage blog post, "Here's how local TV news is making it harder for the Senate to repeal Obamacare"